RImmel Russia team was working with Players Digital Agency on localizing the worldwide campaign #IWILLNOTBEDELETED against bullying of women regarding their skills.

We invited three women who are expressing themselves through different areas of art (dancing, singing, art installations and digital art), to become Rimmel ambassadors in Russia. The main message of the campaign was to stop listen to people who said that you can't do something in your life because you are a woman.

We shoot video manifests with all three ambassadors for (TV and Digital) and then started a flashmob in social media and asked people to post photos and videos to demonstrate their way to express themselves.