Google X NBA Pixel Arena
Google & National Basketball Association (NBA) partnered w/ Media.Monks & Jam3.Monks to design the future of sports entertainment: an immersive, multiplayer 3D world inside the official NBA app for fans.
Pixel Arena is an interactive in-app gamified experience that allows fans to create and customize their unique futuristic 3D Avatar, explore the 3D space, play battle royale multiplayer mini-games to unlock new digital merch and content.

The expansive world updates weekly with the latest NBA action for fans to create, play, and celebrate. Welcome to the future of fandom.

More details here: Pixel Arena Website
NBA App: iOS / Android
Project on Behance: LINK
Designed at Jam3, New York

Creative Director: Adam Romano, Steven Mengin
Designers: Jam3 & Media.Monks
Creative Developers: Jam3
Software Developers: Jam3
Project Managers: Roman Shishalov, Mark Evans

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