A polycarbonate multiwall (corrugated) and LED interior marquee at the AllianceBernstein Nashville headquarters, 70 feet long, 13 feet high, 10 feet overhead, and a library of digital content designed specifically for the highly unusual physical characteristics of the canvas including asymmetrical resolution, a distorting display surface, illusory depth, indirect viewing angles, and parallax effects.

Content is designed to make the familiar unfamiliar, transforming brand-specific stories into ethereal expressions. Stories include data translations reflecting market behaviors and investment performances, representational interpretations of the local natural world, and ambient, non-representational abstractions. Nuanced experiences shift the interior moods throughout the day, and after-hours act as a beacon from the 24th floor Sky Lounge.